Friday, August 8, 2008

Companies Worth Doing Business With


I made another of my infamous phone calls this morning, this time because our Brita faucet filter has started spraying water all over the place when we use it. My view was that it was an investment we'd hoped would last longer than a year (we bought it last summer), and I was hoping the company would agree and repair or replace it.

To be prepared, I looked up their warranty policy on their website; it stated that products were guaranteed for a year and that if a product needed service after that, one should contact their customer service line. I honestly can't remember exactly when we bought our Brita, and while we saved our packaging and receipt at the time, it was then the victim of an unfortunate water leak under the sink at some point. I know we bought it shortly after moving to DC, because the water quality there was terrible, but that places us pretty squarely at the one-year mark; whether it's been a little more or a little less, I don't remember. I was hoping that, at the least, they'd let me mail it back in and get it repaired.

They did no such thing. Instead, the customer service agent on the phone apologized profusely for the problem, obtained my address and told me that a brand new unit was on its way, free of charge. He also mentioned that hot water damages the filtration system and that if one is going to be using hot water, the tab needs to be turned back to "regular" instead of "filtered" (which I didn't know) and that it's possibly best when using large quantities of hot tap water (like, oh, say, washing your dishes by hand after every meal) that the filter be taken off. Oh. So basically, it's very possible that we trashed it ourselves, albeit unwittingly, but he didn't point fingers or even ask for a date of purchase or receipt. He just sent a new one. (By taking a pledge to reduce bottled water usage, something I care about deeply anyway, I was also able to print a $1 off coupon for a new pack of filters from their website.)

Frugality is a neverending journey, and I think something most people in our situation come up against at some point is figuring out when cheap doesn't equal bargain. A couple of interesting posts on that topic have come up at Get Rich Slowly recently. One is about whether it's worth a few dollars to raise an issue when businesses don't want to keep their word, and one is about the abysmal customer service and return policies at Target.

The latter rings especially true for us as we recently realized that, due to a bad used-book habit we've developed (or both had to start with), we were outgrowing our current bookshelves. Because we spend a pretty minimal amount on books and try to only buy those that we see ourselves utilizing frequently, we felt it was okay to sanction our burgeoning library by getting a new bookshelf. We would have loved to get a good used one, but there don't tend to be many at thrift stores and a new one didn't have to cost us that much anyway. So we went to Target, because it was close and cheap, and picked out a $30, 6-ft bookshelf that Matt assembled at home. Even upon opening the box, we were somewhat struck by the cheapness of the composition and design, and some pretty visually apparent flaws. It also didn't feel like the sturdiest bookshelf in town. Did any of this surprise us? Not really. Did it disappoint us? Absolutely. But we knew from personal experience, as most people do, how incredibly resistant Target is to returns of any kind, and so we resigned ourselves and Matt put it together.

On the one hand, we're delighted to have such an increased capacity for books and we think we dolled it up nicely. We love to read and it's fun to put books to decorative use as well; few things are a more personal form of adornment, except for photographs.
However, in hindsight, we wished we'd either spent a weekend crafting a basic one ourselves, or gone somewhere that treats their customers with a little more respect. One option? Bed Bath and Beyond, which will pretty much take back anything at anytime. One cashier told me, "You could pretty much just buy a new set of sheets every year, bring back the old ones you'd been sleeping on, and we'd exchange them for you." And despite this--or, I would argue, because of it and the goodwill and positive word of mouth it generates-- the company seems to be thriving, no less than the stingier Target.

The moral of the story is that we're still learning to vote with our dollars. And sometimes you don't know what kind of a backbone a company has until you've dealt with them. But you can certainly take note for next time, and spend your dollars accordingly.

3 comments:

Susan said...

Hi Katie,
I couldn't help but leave a comment after reading your last post. I will preface my opinion with the fact that I am a huge Target fan. But what did you think you were going to get for $30? Honestly, don't you think that a 6 foot tall bookshelf that costs $30 would be made from cheaper materials in order to sell it at that price? Furthermore, with the Bed, Bath and Beyond reference...do you think its ethical to use a product for a year and than exchange it for new? That just seems like bad business practices for the company and a very dishonest practices on the part of the shopper. I have found Targets return policies to be fair, not great but just fair. They are in business to make money and do give quite a bit of it to reading programs (TCOE) and hospital programs(St.Johns). There is no reason that stores of any sort should be expected to give freebies or create return policies that will be abused by customers.
I enjoy reading your blog and love your recipes, but I couldn't help but comment. I look forward to the two of you moving back to the Midwest so I can meet you in person finally.
Have a great weekend!
Susan



Have a great weekend!

Katie said...

Susan,
I appreciate your readership and your comment. First, I need to point out that the statement about exchanging sheets after using them a year was made by a BBB employee--not by us, and it's not something we would do. It arose because we were exchanging some things we had received duplicates of for our wedding, and were concerned we didn't have a gift receipts. That's when the employee made the (likely exaggerated) statement that we didn't need to worry about it, that they would take back almost anything. I agree that using something for a year and then exchanging it for new isn't ethical, and it isn't the way we do business. I may have been unclear about that.

As far as what I expected for $30...well, I expected more. I have purchased inexpensive, assemble-yourself furniture from other retailers such as Kmart and Menards in the past, and while I don't expect them to be Pottery Barn or Ethan Allen furniture, they at least had components such as nails and screws to hold them together solidly. This bookshelf had only plastic pegs to be inserted in holes, and as such was so wobbly that we had to reinforce it ourselves with outside materials before it was sturdy enough to stand up with books stacked in it. Selling an item inexpensively is one thing, but I think it's still fair to expect that item to do the job it was sold for. If this is impossible, a higher price for higher quality seems inescapable.

That said, we've purchased many items in the past from Target and been very happy with them. They were one of two places (BBB being the other) we registered at for our wedding, and all of our dishes, picture frames, and several other items are Target brand and have held up just fine. In this case, I wished that there had been more recourse after opening the box and realizing it wasn't what I had thought it was, and prior to putting it together. But as you point out, it is a business's prerogative to create and enforce policies they feel will allow them to be successful financially.

Thanks again for the comment.

Katie said...

Hey Katie,

Another resource for you guys is craigslist.com. It allows you to post/search ads (with pictures), and you can search by zipcode. Sometimes, people will even post, "for free! It'll be on the sidewalk tomorrow." It's a pretty neat site.

Katie

P.S. Lands' end has a similar return policy to BBB. There are women that return swimsuits every month in exchange for a new one. Is it ethical? Yes and no. They're expensive suits, so when people buy them, they're essentially getting a warranty with the swimsuit. Also, it forces Lands' End to design suits that are more durable in the future. :)